Change in character limit of Title in Play Store and App Store — Huge Impact on ASO

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A big change in Play Store and App store which may lead to huge changes in keyword ranking of the apps. Play Store increased the character limit and App Store decreased it ! Play store change : From 30 to 50 App Store change : From 50 to 30 ( But there is an additional field ‘Subtitle’ with 30 characters) Here is the apple announcement https://goo.gl/Me70wv Play store changes are live now. But App store still showing 50 as limit ( Title 50 + Subtitle 30) . May be the update is pending. What does it mean ? More character limit means more keywords. More […]

Google Play deleting genuine app reviews considering it as fake !

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This post is for android developers who publish their apps in google play store. We all know that android reviews are easy to get compared to apple and there are many Facebook communities which exchange reviews and many websites selling reviews too. Many developers purchase these reviews to manipulate the ranking in store which is definitely a bad thing. It is like abusing the genuine efforts of real, hard working developers actually. I have seen reviews are selling for as low as $0.25 and I personally know many people who purchased such packages to manipulate their app ranking. Before the […]

A Simple Guide to App store optimization — ASO Basics in Play Store

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App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in boosted app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics. Considering the ranking algorithm in Play Store, I consider the following as the major ranking factors , categorized into 2 groups. Pre release ASO Post release ASO Pre Release ASO Logo Screen shots Category Demo Video Targeted keywords Title and Description Social Profiles Localization Post release ASO: Number of ratings […]