Change in character limit of Title in Play Store and App Store — Huge Impact on ASO

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A big change in Play Store and App store which may lead to huge changes in keyword ranking of the apps. Play Store increased the character limit and App Store decreased it ! Play store change : From 30 to 50 App Store change : From 50 to 30 ( But there is an additional field ‘Subtitle’ with 30 characters) Here is the apple announcement Play store changes are live now. But App store still showing 50 as limit ( Title 50 + Subtitle 30) . May be the update is pending. What does it mean ? More character limit means more keywords. More […]

AppReviewDesk – App Marketing Tools

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AppReviewDesk helps you take your apps to the next level. Our focus is not on the large app developers having thousands of daily app downloads. Our service is targeted at small app developers who have difficulties in allocating advertising budget to make their app popular and generate enough downloads. They currently offer 3 modules App Review Exchange Get unlimited, honest reviews for your apps. Give as many reviews to other developers and get back positive results. See More   100% Free Website for your Apps Create free beautiful landing pages for your apps. A website can move your app to […]

A Simple Guide to App store optimization — ASO Basics in Play Store

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App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in boosted app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics. Considering the ranking algorithm in Play Store, I consider the following as the major ranking factors , categorized into 2 groups. Pre release ASO Post release ASO Pre Release ASO Logo Screen shots Category Demo Video Targeted keywords Title and Description Social Profiles Localization Post release ASO: Number of ratings […]