Change in character limit of Title in Play Store and App Store — Huge Impact on ASO

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A big change in Play Store and App store which may lead to huge changes in keyword ranking of the apps. Play Store increased the character limit and App Store decreased it ! Play store change : From 30 to 50 App Store change : From 50 to 30 ( But there is an additional field ‘Subtitle’ with 30 characters) Here is the apple announcement Play store changes are live now. But App store still showing 50 as limit ( Title 50 + Subtitle 30) . May be the update is pending. What does it mean ? More character limit means more keywords. More […]