Change in character limit of Title in Play Store and App Store — Huge Impact on ASO

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A big change in Play Store and App store which may lead to huge changes in keyword ranking of the apps. Play Store increased the character limit and App Store decreased it ! Play store change : From 30 to 50 App Store change : From 50 to 30 ( But there is an additional field ‘Subtitle’ with 30 characters) Here is the apple announcement Play store changes are live now. But App store still showing 50 as limit ( Title 50 + Subtitle 30) . May be the update is pending. What does it mean ? More character limit means more keywords. More […]

High quality landing pages / websites for your app at affordable prices !

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Do we need a website for our iOS / Android app ? The first question is why you need a website for your app? Is it even needed? All apps/games need a website too? Of course, No! If you are publishing a game which is a copy/clone of a popular game which is already available 100 + times in app store and play store (I mean a re-skinned game), probably you don’t need a website. But if you are publishing a unique app of you own, a website is highly recommended. A dedicated website for an app is not a […]

Google Play deleting genuine app reviews considering it as fake !

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This post is for android developers who publish their apps in google play store. We all know that android reviews are easy to get compared to apple and there are many Facebook communities which exchange reviews and many websites selling reviews too. Many developers purchase these reviews to manipulate the ranking in store which is definitely a bad thing. It is like abusing the genuine efforts of real, hard working developers actually. I have seen reviews are selling for as low as $0.25 and I personally know many people who purchased such packages to manipulate their app ranking. Before the […]

How to build and grow your Facebook Page successfully to reach millions of fans ?

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Creating a Facebook page is an easy task, but getting some quality followers is not easy ! I am not talking about 1000 or 2000 likes. To make a significant impact on our business/marketing, we should be able to generate likes in a large scale which is something like 50k, 100k, 500k etc depending upon the nature of pages we create. The first question we face here should be “Is it possible to create large volume followers without spending money on advertising?”. The short answer is “Yes”. But it will take time and daily efforts. The best approach I am suggesting […]

How to make an app idea which is unique and can be successful ?

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Everybody loves to make a unique app which is completely not available in store yet. But is it feasible ? The Simple answer is Yes . But it is not as easy as you believe. Nowadays finding a 100% new idea for an app is almost impossible . The best thing we can do is ‘create an app which is available already, but with much better features’ or ‘create an app which is unique , but somewhat similar to an existing app’. I am not discouraging you . But it is a fact that almost all good app ideas are already created by other developers . […]

A Simple Guide to App store optimization — ASO Basics in Play Store

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App store optimization (ASO) is your best bet to gain low-cost app exposure, resulting in boosted app downloads, a higher number of quality users, and increased revenue. To explain briefly and concisely: ASO is the process of increasing the visibility of a mobile app in an app store through various tactics. Considering the ranking algorithm in Play Store, I consider the following as the major ranking factors , categorized into 2 groups. Pre release ASO Post release ASO Pre Release ASO Logo Screen shots Category Demo Video Targeted keywords Title and Description Social Profiles Localization Post release ASO: Number of ratings […]